Electric Playhouse of Albuquerque curates immersive experiences by seamlessly blending digital innovation with physical interaction.
This unique venue offers captivating and engaging experiences for guests of all ages, blending movement with digital fun to elevate every occasion.
Reclaiming Forgotten Spaces for Play
Driven by a passion to unite the digital and physical realms, Brandon Garrett, co-founder and CEO of Electric Playhouse, has always envisioned designing morphing, vibrant environments.
“As an architect by trade, I was inspired to create spaces that are dynamic and ever-changing, unlike traditional static designs,” Brandon shared.
Electric Playhouse brings this vision to life by transforming the increasing number of abandoned malls and retail spaces into local, entertainment platforms.
“We install a network of sensors that track movement and convert the walls and floors into interactive surfaces. This allows us to program a variety of activities by time of day, ensuring that no two experiences are the same.” Brandon explained.
Each visit becomes a unique adventure, inviting guests to fully immerse themselves and engage in playful, motion-based activities.
Curating Magic with Customization
To further enrich the guest experience, Electric Playhouse sought a versatile photo booth solution that aligned with their collective vision.
“We were looking for an all-in-one solution that could integrate seamlessly into our interactive space. Simple Booth was the perfect fit,” Brandon said.
The Simple Booth platform provides the customization and flexibility necessary for Electric Playhouse’s ever-changing environment.
“One of the standout features of Simple Booth is its customization options. We can easily change the display and incorporate different themes and branding for various events,” Brandon explained. Features like custom overlays, photo filters, digital props, and custom email and text senders help capture the magic of the venue.
Additionally, the unique digital backgrounds, which are constantly updated, add a different ambience to the photos for each visit. This flexibility is crucial for Electric Playhouse, which hosts a wide range of events, each requiring a unique look and feel.
“The ability to quickly adapt and provide a personalized experience for our guests is invaluable,” Brandon emphasized.
This adaptability, particularly in tailoring the photo booth experience to match event themes, has become a key advantage for corporate clients.
“We also host a lot of corporate events where customization is key. Simple Booth allows us to add that extra layer of personalization with branded photo experiences,” Brandon noted.
Health, Wellness, & Strategic Marketing
At the heart of Electric Playhouse’s mission is the promotion of health and active play.
“We aim to get people off the couch and moving. Our activities are designed to be engaging and physically stimulating, encouraging guests to break a sweat while having fun,” Brandon said.
This focus on health and wellness is a unique selling point that resonates with a broad audience. In a venue designed to pull people away from their screens and into the present moment, Simple Booth provides a balanced solution that enhances this experience.
“We wanted a way for guests to share their experiences without being glued to their phones. Simple Booth allows guests to take fun, memorable photos and share them on social media, promoting Electric Playhouse organically,” Brandon said.
This innovative approach not only provides memorable keepsakes but also serves as a powerful form of digital word-of-mouth marketing. This has been crucial in enhancing the venue’s reputation while actively supporting its mission of offering phone-free, body-moving fun.
In addition to word-of-mouth marketing, Electric Playhouse has effectively utilized Simple Booth’s data capture capabilities to enhance their post-visit engagement efforts.
“We capture email addresses through Simple Booth and use that data for targeted marketing campaigns. It helps us understand our audience better and tailor our outreach accordingly,” Brandon explained.
This strategic use of data has allowed Electric Playhouse to refine its marketing efforts and drive attendance.
A Space for All, Day & Night
Electric Playhouse’s appeal lies in its diversity of offerings.
“We cater to all ages and interests, from immersive dining experiences that blend art, tech, and food, to motion-activated dance floors for concerts,” Brandon said.
This variety ensures that every visit offers something new and exciting, driving repeat attendance.
“In the mornings, we offer immersive yoga sessions where the environment reacts to the participants’ movements, creating a serene yet dynamic atmosphere,” Brandon described.
By day, Electric Playhouse becomes a vibrant, family-friendly hub filled with interactive games that promote physical activity and enjoyment. As night falls, it seamlessly shifts to host exciting EDM concerts, dinner parties, or private events, ensuring that Electric Playhouse truly offers something for everyone.
Scaling the Experience
With the success of their Albuquerque location, Electric Playhouse is poised for expansion.
“We’re opening a new location in Las Vegas, and our goal is to scale to all major markets over the next five to six years,” Brandon shared.
Simple Booth will continue to play a crucial role in these new locations, enhancing guest experiences and providing valuable marketing tools.
“Simple Booth is a well-rounded product that we have come to rely on. Its customization capabilities, ease of use and quality have made it an integral part of our operations,” Brandon noted. The intuitive interface ensures that guests can easily take and share photos, making it a popular attraction within the venue.
Although Electric Playhouse has rarely needed technical support, Brandon praises the quality and responsiveness of the Simple Booth team.
“We haven’t had any issues that required support, which speaks to the reliability of the product. It’s great to know that support is there if we need it,” he said.
Brandon also commended the HALO hardware: “The HALO hardware from Simple Booth is not only visually appealing but also incredibly reliable. It has been running smoothly since we opened in 2020.”
Forward Thinking
Electric Playhouse’s innovative approach to merging digital and physical experiences has redefined interactive entertainment, crafting unique and engaging environments that captivate visitors. Simple Booth’s versatile and customizable solutions enhance this experience by allowing guests to capture and share those memories with others.
As they expand to new locations, Electric Playhouse is set to continue pushing the boundaries of incredible, immersive entertainment.
For more information on Electric Playhouse, visit their website.
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