Starting a new business is hard.
But sometimes, it’s through adversity that we find our way.
This is the story of Amore Entertainment, launched during one of the most difficult times imaginable. Despite the odds, they have not only survived—but thrived.
Founded by Lorenzo De Luca and his wife, Cristina Martini, in 2020, Amore Entertainment has become a beacon of resilience, adaptability and exceptional customer service in the events industry.
Launching into uncertainty
When Lorenzo and Cristina decided to turn their shared passion for entertainment into a business, they named it Amore Entertainment, drawing inspiration from their affectionate nickname for each other, “Amore,” which means “love” in Italian.
Little did they know that just two weeks after launching their business, the world would virtually shut down due to the COVID-19 pandemic.
“We bought the equipment, took money out of savings, and went full force. Then, two weeks later, everything shut down,” recalled Lorenzo. “Three months later, I lost my job. That’s when I decided to get things on the road with Amore Entertainment.”
The early days were marked by uncertainty and a relentless pursuit of opportunities. Lorenzo and Cristina had to pivot quickly to adapt to the new normal.
“We had invested so much and the pandemic hit us hard. We had to think creatively and stay resilient.”
-Lorezo De Luca, Amore Entertainment
It was during this tumultuous period that Lorenzo discovered Simple Booth.
Amid the chaos of the pandemic, Simple Booth’s touchless photo booth technology became a game-changer.
“Simple Booth was one of the only companies offering a contactless photo booth at that time. It helped us stay relevant and kept the business afloat,” he explained.
Overcoming major challenges
The pandemic presented numerous challenges, however it also opened doors to innovation. Simple Booth’s touchless photo booth technology was instrumental in helping Amore Entertainment navigate these tough times.
“The touchless photo booth allowed us to offer a safe and fun experience to our clients. It was a game-changer for us,” Lorenzo said.
The ability to offer contactless services set Amore Entertainment apart from other companies.
“People were asking why other photo booth companies didn’t have this technology. It kept us relevant and helped us build a loyal customer base,” he added.
“It kept us relevant and helped us build a loyal customer base.”
-Lorenzo De Luca, Amore Entertainment
Four years later…
Amore Entertainment overcame initial hurdles to achieve remarkable growth over the years. Starting with a single photo booth, the company has since expanded its inventory to include multiple photo booths, roamers and a wide array of entertainment options like flower walls, grass walls, live entertainment and DJ services.
“Our first event was two weeks before the pandemic hit. Now, we’re coming up on our fourth year, and we’ve grown in staff, services and reputation,” Lorenzo said. “We’re that one-stop shop for event planning, from photo booths to centerpieces and flower arches.”
Lorenzo’s commitment to innovation and customer service has been the driving force behind this growth.
“We’ve invested in new technology and expanded our services to meet the evolving needs of our clients. It’s been a rewarding journey,” he said.
Set apart by customer service
What sets Amore Entertainment apart from other event service companies is their unwavering commitment to customer service.
“I won’t offer you something I wouldn’t want at my own wedding,” Lorenzo said. “We’re not just there to take pictures; we’re there to make people smile, to dance with the crowd, to be part of the celebration.”
Lorenzo’s personal touch and the infectious enthusiasm of his team have garnered them a loyal customer base.
“We shut down the photo booth during speeches at weddings to ensure no disruptions, and we engage with guests, making the experience memorable. It’s those little details that make a big difference,” he said.
Lorenzo’s approach to customer service is deeply personal.
“I love seeing people smile. It’s not just about taking pictures—it’s about creating memories. We dance with the guests, make them laugh and ensure they have a great time,” he said.
This dedication to customer satisfaction has earned Amore Entertainment rave reviews and a steady stream of referrals.
The right tools made a difference
Lorenzo cites the simplicity and efficiency of Simple Booth’s technology as a key to their early success. “I knew nothing about photo booths when we started. Simple Booth’s easy-to-use interface and comprehensive features made it possible for us to offer a professional service without a steep learning curve,” Lorenzo said.
Amore Entertainment has leveraged their public profile on Simple Booth as a central part of their marketing strategy.
“We don’t have a traditional website, so our Simple Booth profile acts as our online portfolio. It’s where potential clients can see our work and get a sense of what we offer,” Lorenzo said.
The public profile feature has been instrumental in building Amore Entertainment’s brand.
“Clients can scroll through our events, see the different setups we offer, and get a feel for our style. It’s a powerful marketing tool,” he said.
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Additionally, the ability to create and customize galleries on the spot has been a significant advantage.
“I can make changes on the fly, which is crucial in the fast-paced environment of events. Simple Booth’s platform is intuitive and reliable,” he explained.
“We use our Simple Booth public profile as a website. It’s a great way to showcase our previous events and services without the expense of a traditional website,”
– Lorenzo de Luca, Amore Entertainment
Connecting and building relationships
Word-of-mouth and social media have played a crucial role in Amore Entertainment’s growth.
“We encourage guests to share their photos on social media and tag us. It’s amazing how much visibility we get from people sharing their experiences,” Lorenzo explained.
Lorenzo also emphasizes the importance of personal connections in building their client base.
“We don’t just hand out business cards. We engage with our clients, follow them on social media, and build relationships. It’s about creating a community,” he said.
“We engage with our clients, follow them on social media, and build relationships.”
-Lorenzo De Luca, Amore Entertainement
In addition to their online presence, Amore Entertainment is deeply involved in their local community.
“We’re part of a local Italian community group that hosts events throughout the year. It’s a great way to stay connected with our community and showcase our services,” Lorenzo said.
Expansion ahead
While weddings remain a significant part of their business, Amore Entertainment is looking to expand into corporate events.
“This year, we’ve seen an increase in corporate clients, and we’re excited about the creative opportunities this brings,” Lorenzo said. “Corporate events allow for more innovation and customization, and Simple Booth’s features make it easy to offer a seamless experience.”
The move into corporate events represents a new chapter for Amore Entertainment.
“We’re excited about the potential in the corporate market. There’s so much room for creativity and innovation,” Lorenzo said. “Simple Booth’s features, like customizable screens and text messages, will help us offer a tailored experience to our corporate clients.”
As Amore Entertainment continues to grow, Lorenzo dreams of creating more jobs and building a community within his company.
“If I can create jobs and a fun, collaborative working environment, that would be my dream.”
-Lorenzo De Luca, Amore Entertainment
Lorenzo’s vision for the future includes expanding their services and continuing to innovate.
“We’re always looking for new ways to improve and offer more to our clients. Simple Booth has been a big part of our success, and we’re excited about what the future holds,” he said.
Pursuing dreams
Lorenzo’s story serves as a testament to the significant impact Simple Booth has had on small businesses during challenging times.
“Simple Booth’s simplicity and functionality have been crucial. We’ve built our reputation on being reliable and innovative, and Simple Booth has been a big part of that,” he said.
In a sincere conclusion, Lorenzo offers advice to others in the entertainment industry: “Don’t sell yourself short. Be ready to make sacrifices—but if you work hard, your dreams can come true. Simple Booth has made a huge difference for us, and I believe it can do the same for others.”
For more information on Amore Entertainment, visit their Instagram or Simple Booth public profile.
Simple Booth is the leading provider of photo booth apps and solutions for photo booth companies around the world.